How Good is Your Selective Attention?

Find out by watching the following selective attention test video by Prof Daniel J. Simons.

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In the experiment the above video was original used in, nearly half of the viewers responded as predicted, which led to research conclusions about what, in certain circumstances, could be a failing of our neurological makeup.

It’s not only researchers and stage magicians that use misdirection to capitalise on the ‘inattentional blindnesss’  blind spot created by selective attention.

When the spectacle is thrust in your face, keep an eye on the other hand.

Propaganda in a Democratic Society

In the words of  American psychologist, philosopher, educator, social critic and political activist, John Dewey:

“a renewal of faith in common human nature, in its potentialities in general, and in its power in particular to respond to reason and truth, is a surer bulwark against totalitarianism than a demonstration of material success or a devout worship of special legal and political forms.” The power to respond to reason and truth exists in all of us. But so, unfortunately, does the tendency to respond to unreason and falsehood – particularly in those cases where falsehood evokes some enjoyable emotion, or where the appeal to unreason strikes some answering chord in the primitive, subhuman depths of our being. In certain feilds of activity men have learned to respond to reason and truth pretty consistently. The authors of learned articles do not appeal to the passions of their fellow scientists and technologists. They set forth what, to the best of their knowledge, is the truth about some particular aspect of reality, they use reason to explain the facts they have observed and they support their point of view with arguements that appeal to reason in other people. All this is fairly easy in the feilds of physical science and technology. It is much more difficult in the fields of politics and religion and ethics. Here the relevant facts often elude us. As for the meaning of the facts, that of course depends upon the particular system of ideas, in terms of which you choose to interpret them. And these are not the only difficulties that confront the rational truth-seeker. In public and in private life, it often happens that there is simply no time to collect the relevant facts or to weigh their significance. We are forced to act on insufficient evidence and by a light considerably less steady than that of logic. With the best will in the world, we cannot always be completely truthful or consistently rational. All that is in our power is to be as truthful and rational as circumstances permit us to be, and to respond as well as we can to the limited truth and imperfect reasoning offered for our consideration by others.’

From Propaganda in a Democratic Society by Aldous Huxley